"Simcolifestyle is a high-end turnkey furniture concept," says owner Simon Guobadia, who this week opens his company's first Atlanta showroom on the Midtown Mile. "In many respects it’s also an interior design company. We have the resources to get the job done."
The "job" to which he refers is making an empty space into a functional yet stylish room.
"Our typical client is one that is too busy or just wants the interior design completed in the shortest time possible," he says. Simcolifestyles can complete a living room, dining room and bedroom combination in two weeks or less.
"We have a 280,000-square-foot warehouse facility in Miami, Florida," he says. It’s stocked not only with furniture but also television sets, stereo equipment, dishes, utensils and other necessities such as bedding, salt and pepper shakers, irons and ironing boards.